About us

Every big idea starts with a problem.

Mine was simple: I needed cold therapy for my recovery, but what existed out there was either too expensive or too inconvenient.

After a devastating boxing injury left me with half a kneecap and months of rehab, I relied on ice baths daily. The process was exhausting. I drove to the gas station, hauled heavy bags of ice, and dumped them into a tiny bathtub that barely fit me. It simply was not working.

I asked myself a simple question: “How can I make this better? How can I make it affordable?”

That is when I discovered freezer conversions. I learned how to safely transform chest freezers into reliable cold plunges, creating a solution that was large enough, efficient enough, and budget-friendly.

It worked. My recovery improved. Before long, friends started asking me to build one for them. Then their friends asked. One build turned into many, and CryoConverted was born.

Now, I have partnered with my longtime friend Beck Ostlund, a disciplined business major who shares my vision for expanding access to cold therapy. Together, we are building high-quality, budget-friendly plunges that make recovery possible for everyone.

Because your health should never be a luxury.

Meet the Founders

Frankie Smith

Frankie Smith

Founder, athlete, and “half-knee man.” Frankie built the first CryoConverted plunge out of necessity and turned that recovery solution into an accessible wellness movement.

Beck Ostlund

Beck Ostlund

Business partner and strategist. Beck brings structure, growth expertise, and the drive to scale CryoConverted to help more people experience the power of cold therapy.